Here are a few of the early versions we explored…
Patterns and Illustrations
We created a custom icon set to combine the ambiance of NYC with Latin-infused themes.
After establishing the logo mark we started to apply the brand features informed by color palettes. Ultimately we arrived at a classy tin design that was part art piece and part storage.
Here’s a great example of how the brand guide ultimately informs all elements of design.
Final Paper Cup
Additional elements are seen here in a similar yet different format.
And to top it all off we went 80s retro with this outstanding signage.