Cha Cha Matcha

CASE STUDY

branding design

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Background

Building the Brand from Scratch.

Year
2015
Location
NYC

Logo Exploration

Here are a few of the early versions we explored…

Final Logo

Patterns and Illustrations

We created a custom icon set to combine the ambiance of NYC with Latin-infused themes.

Tin

After establishing the logo mark we started to apply the brand features informed by color palettes. Ultimately we arrived at a classy tin design that was part art piece and part storage.

Plastic Cups

Here’s a great example of how the brand guide ultimately informs all elements of design.

Final Paper Cup

Additional elements are seen here in a similar yet different format.

Neon Concepts

And to top it all off we went 80s retro with this outstanding signage.

Next

The Chestnut Club

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