Remember when kombucha was shrouded in obscurity, and you would see one or two brands dominate a small area of the refrigerated section in your local Whole Foods? It was around this time, when Health-Ade Kombucha, a staple booth in LA farmers’ markets, got in touch with us for our expertise in strategy, identity, and web. We set brand parameters that were grounded, classic, and conscious from which we anchored all of our decisions. We positioned them as the go-to kombucha brand that has evolved into an industry touchstone.
A symbiotic relationship
We make solid strategies from where brands grow
A character study
Different times, same culture
For this direction, we maintained the eccentric, illustrative feel of their early branding and identity but balanced it out with lifestyle photography and more advanced functionalities. As Health-Ade expanded its market and emerged as an industry leader, we were sure to create a website that would help them stand apart from other kombucha giants.
Crisp as the beverage itself
Health-Ade’s bottles have served as an extension of their brand through high-quality, recyclable materials and well-designed labels from the get-go. Our photographers captured these elements by utilizing monochromatic backgrounds and lighting to emphasize shadows and accentuate smaller details like the dewdrops.