When we were approached to help name a new minimal men’s care brand, and then help them create a strong brand and web presence on Shopify, we couldn’t wait to get started. Through our collaborative naming process, this concept became “Blu Atlas: Grooming for the Modern Man.” Then, our team got to work on branding! We designed a clean, future-proof website for their goods, and designed packaging for their products that enforced their natural, premium ethos.