The Third Floor is a Los Angeles-based previsualization, postvisualization, and virtual reality company, who’ve worked on projects ranging from The Mandlorian to It, Spiderman, and more. As fans of their work, we were elated when they reached out for assistance with their rebranding. From strategy to the final logo, our branding experts rose to this super fun challenge to create a brand identity as strong as this company’s work.

The Third Floor has been around for 15 years, which means they came to us with a pre-established brand identity and branding. Our job was to take these preexisting elements and morph them into something new, which felt loyal to their identity but reflected the brand’s growth over time.

With so much content coming out of The Third Floor studios, they needed a series of gradients and brand colors to accompany their logos, decks, reports, and more. We came up with a series of gradients and color combinations to compliment the Third Floor Aesthetic, complete with guides for internal use!

A fun variable weight typeface for use in headers allow for allows for a spectrum of playful expressions that reflect the animated and engaging nature of what The Third Floor does.

The collateral we designed for The Third Floor combined all the individual elements we had worked on for their company, along with some innovative, merch-specific ideas. Whether TTF is pitching their work or showing it off, it’s always so cool to see our work in action.