The Agency

We build brand worlds from the ground up. That includes brand strategy, identity systems, packaging design, and ecommerce experiences, including all the copy, creative, and digital thinking required to make those pieces work together.

We work with brands that want to grow with intention. That tends to be: founder-led companies, challenger brands, and category leaders looking to modernize. A lot of our work that you've likely seen is in food, beverage, and supplements, but we partner with teams across hospitality, tech, entertainment, apparel, and B2B as well.

No. CPG is our home base, but it’s not our limit. Our process works anywhere clarity, design, and strategic storytelling matter. If you have a product or service that needs a sharper point of view, we can help.

Yes. We love working with early-stage teams, as long as there’s a clear plan and readiness to invest in doing it right.

We help founders articulate their story, build a brand that feels real from day one, and avoid the common pitfalls of launching too early or too loosely.

Every project begins with discovery (Brand Therapy): founder interviews, creative research, and defining the emotional territory of the brand. From there, we develop strategy, build the identity system, apply it to packaging and/or digital, and finalize guidelines and launch assets. It’s collaborative, transparent, and designed to move at a comfortable but efficient pace with transparency on where you're at in the process every step of the way thanks to our project managers.

Absolutely. We frequently collaborate with in-house marketers, founders, PR teams, photography studios, and development partners. We’re flexible, easy to work with, and clear about who owns what so nothing falls through the cracks.

You better believe it. Everything we do is built by our internal team: strategy, copy, design, packaging, UX, content, and ecommerce. The more connected the work is, the stronger the outcomes are, so we keep these core disciplines under one roof. That being said, we do play nicely with other teams!

AI is changing by the day, and we're doing our best to stay on top of it. We're planning to update this as well as our A.I. Policy Page often. As of right now:

We are excited by AI.

We are terrified by the human and environmental cost of AI.

We advocate the intentional and responsible use of AI.

That means more responsible information and policies about AI.

For us, AI is:

A useful tool.

An irreplaceable assistant.

An existential threat to communities and creatives.

Translation: we are transparent about our use of AI as an assistant, never as a replacement for creative work. We use AI as a tool, not a crutch.

In some cases, it helps us explore directions faster, sharpen insights, and support writing and research. For example, validating category patterns, generating early creative territories, or proofreading our copy. All final creative work is crafted by our team; AI simply accelerates parts of the journey, and we pass the savings onto you.

Counter question: how much would you like to be involved?

Our typical client is involved enough to keep the work on point, not enough to derail their lives or other work functions. We guide the entire process and handle the heavy lifting.

You’ll give feedback at scheduled intervals and be intimately involved in key decisions.

Yes! We built Service Desk to act as an extension of your team.

Many clients stay with us for ongoing web support (including CRO), design, packaging line extensions, content, or channel management.

We offer retainers as well as project-based follow-ups, depending on what you need.

Branding and packaging projects generally start in the mid–five figures.

Full identity, packaging, and ecommerce builds land closer to six figures.

Every project is scoped based on goals, complexity, and timeline, and we’re transparent about pricing from the beginning.

Branding projects usually take 8–14 weeks depending on scope. Packaging timelines vary based on SKUs and regulatory needs. Full ecommerce builds typically run 10–16 weeks. If you have a hard deadline (like a launch or retail conversation), we can plan around it.

Yes! We work seamlessly across time zones and have built brands with teams across Europe, UK, Asia, and Latin America.

Location has never limited our ability to deliver world class work.

Absolutely. Once we have a quick conversation about your goals, timeline, and needs, we’ll put together a clear proposal that outlines scope, deliverables, and investment.

Feel free to fill out the form below and grab some time on our calendar.