About

We build brand worlds from the ground up. That includes brand strategy, identity systems, packaging design, and ecommerce experiences, along with all the copy, creative, and digital thinking required to make those pieces work together.

We work with brands that want to grow with intention. That tends to be: founder-led companies, challenger brands, and category leaders looking to modernize. A lot of our work that you've likely seen is in food, beverage, and supplements, but we partner with teams across hospitality, tech, entertainment, apparel, and B2B as well.

No. CPG is our home base, but it's not our limit. Our process works anywhere clarity, design, and strategic storytelling matter. If you have a product or service that needs a sharper point of view, we can help.

Yes. We love working with early-stage teams, as long as there's a clear plan and readiness to invest in doing it right. We help founders articulate their story, build a brand that feels real from day one, and avoid the common pitfalls of launching too early or too loosely.

Every project begins with discovery (Brand Therapy): founder interviews, creative research, and defining the emotional territory of the brand. From there, we develop strategy, build the identity system, apply it to packaging and/or digital, and finalize guidelines and launch assets. It's collaborative, transparent, and paced with clear visibility into where you are in the process at every step, thanks to our project managers.

Absolutely. We frequently collaborate with in-house marketers, founders, PR teams, photography studios, and development partners. We're flexible, easy to work with, and clear about who owns what so nothing falls through the cracks.

Yes. Everything we do is built by our internal team: strategy, copy, design, packaging, UX, content, and ecommerce. The more connected the work is, the stronger the outcomes are, so we keep these core disciplines under one roof. That said, we play nicely with other teams when needed.

We're excited by AI and clear-eyed about its costs. We use AI as a tool and an assistant, never as a replacement for creative work. It can help us explore directions faster, validate category patterns, or support research and proofreading, but all final creative work is crafted by our team.

As involved as you'd like to be. Our typical client is engaged enough to keep the work on point, not so much that it derails their other responsibilities. You'll give feedback at scheduled intervals and be closely involved in key decisions; we guide the process and handle the heavy lifting.

Yes. We built Service Desk to act as an extension of your team, covering ongoing web support (including CRO), design, packaging line extensions, content, and channel management. We offer both retainers and project-based follow-ups depending on what you need.

Branding and packaging projects generally start in the mid-five figures. Full identity, packaging, and ecommerce builds land closer to six figures. Every project is priced around goals, complexity, and timeline, and we're transparent about pricing from the beginning.

Branding projects usually take 8 to 14 weeks depending on how much we're building. Packaging timelines vary based on SKUs and regulatory needs. Full ecommerce builds typically run 10 to 16 weeks. If you have a hard deadline, like a launch or a retail conversation, we can plan around it.

Yes. We work seamlessly across time zones and have built brands with teams across Europe, the UK, Asia, and Latin America. Location has never limited our ability to deliver world-class work.

Absolutely. Once we have a quick conversation about your goals, timeline, and needs, we'll put together a clear proposal outlining the work, the deliverables, and the investment.

Most agencies specialize in one discipline and hand you off for the rest. We keep brand strategy, identity, packaging, and Shopify development under one roof, with a small, senior team that stays with your project instead of rotating you through account layers. That means fewer handoffs, more consistency between how your brand looks and how your site performs, and a team that already understands your brand by the time you get to execution.

Shopify and Shopify Plus are our deepest expertise. We've been a Shopify Plus partner for 10+ years, and this site runs on Shopify. But our website work also spans WordPress migrations, React-based front ends, and custom web stacks, particularly for SaaS and technology clients whose needs go beyond ecommerce.

Yes. We build content and site structure with both traditional SEO and AI-search visibility in mind: clear entity signals, question-and-answer content, and structured data that make it easier for AI tools to find, understand, and cite your brand accurately. This has been part of our approach on recent projects like Ring Pop, where SEO and GEO were built into the content strategy from day one.

We're based in Los Angeles and fully remote, and we work with brands across the country and around the world. Being LA-based gives us proximity to a dense cluster of CPG, beauty, and entertainment brands, but 15+ years of building CPG brands and ecommerce experiences has never been limited by where a client is based.