Case Study

Cha Cha Matcha

An iconic brand identity for a culture defining brand

We helped build one of the first truly Instagram-era brands. Our identity and packaging system for Cha Cha Matcha transformed a small NYC café concept into a cultural catalyst that brought matcha into the mainstream.

Services
  • Brand Identity Development
  • Logo Design
  • Brand Bible
  • Collateral Design
  • Store Design Elements
  • Packaging Design
Growth
From 1 café to 10+ locations nationwide (NYC, LA, Miami)
Culture
Defined the “matcha lifestyle” moment in the cultural zeitgeist
Case study media
Green matcha drink in a cup with 'Cha Cha' branding on a wooden surface.
Cha Cha Matcha packaging with green leaf pattern on a green background
Two green drinks in clear cups with palm tree design on a teal background
Minty iced tea with lemon slices in a clear cup labeled 'Cha Cha Matcha' on a teal background
Person stirring green tea in a pink bowl with a whisk, wearing a black shirt with 'Cha Cha' text.
Cha Cha Matcha store front with pedestrians on a city street
Pink and green sign for 'Cha Cha Matcha' on a brick wall
Three cylindrical containers with lids, each labeled 'Cha Cha', on a green background.
Modern interior of a restaurant with green decor and 'Cha Cha' sign.
Pink soft serve ice cream machine in a kitchen setting with posters on the wall.
Pink and green restaurant exterior with 'Cha Cha' branding
Case study media
Case study media
Pink napkin with text and a donut on a blue background

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