Cha Cha Matcha emerged at the perfect cultural moment, transforming matcha from a niche wellness drink into a full-on lifestyle movement. As one of the first truly “Instagrammable” brands, their cafés and products became fixtures in downtown New York and across social media. They needed an identity that could match that energy—playful, stylish, and unmistakably them.

Manufactur partnered with the founders to build the brand world from the ground up. We designed a bold, unexpected visual identity inspired by Latin jazz album art, minimalist Scandinavian design, and the vibrant mood of NYC. From logo development to packaging, iconography, and in-store collateral, we created a cohesive system that stood out in a saturated market and invited people into the Cha Cha universe.

The result was a brand that didn’t just sell matcha—it sparked a cultural moment. Our work helped position Cha Cha Matcha as a tastemaker favorite, a social media phenomenon, and a pioneer in bringing matcha to the mainstream.