Case Study

Groovy Coffee

Brand and Web for a TikTok ready Coffee Brand

Colorful coffee cup with a straw, canister labeled 'Groovy Coffee', and marbled-patterned container on a beige background.

We partnered with Groovy Coffee to create a bold, TikTok-ready brand world—complete with branding, packaging, custom Shopify site, and photography. Their easy-drinking coffee with a touch of cinnamon inspired a swirl-filled, color-forward identity and playful typography that brings the “groovy” energy to life.

Services
  • Brand Identity Development
  • Packaging Design
  • Website Design
  • Custom Shopify Development
  • Brand Bible
  • Product Photograpghy
Groovy Coffee products including a cooler, tumbler, and container against a blue sky background.
Groovy coffee canisters with colorful lids on a purple and pink gradient background
Groovy Coffee can surrounded by coffee beans on a colorful background
Groovy Coffee logo with purple text on a blue background
Groovy Coffee logo with a smiley face on a purple background
Mocha drink with whipped cream and a blue straw against a blue background, featuring the brand 'Groovy Coffee'.
Case study media
Three 'Groovy Coffee' containers with colorful lids on a blue background
Groovy Coffee logo with colorful design on a beige background
Colorful bouquet of flowers in a striped vase on a pink background
Person holding a can of Groovy Coffee in pink satin pajamas.

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