Half Past believes every moment is an invitation, and they’re redefining the concept of “hard seltzer” with hybrid recipes that defy seasonality. Their objective was to increase brand recognition and awareness for their launch with identity creation, original packaging, and a custom Shopify store. We were thrilled to capture their nonchalant coolness and assist in manifesting their vision. As the most irresistible hard-seltzer in the game, we wanted to help show the world: any time truly is a good time for Half Past.