Case Study

Half Past

Branding, Packaging, and Shopify for a Delightful Hard Seltzer

Half Past is redefining hard seltzer with hybrid recipes made for any moment. We helped elevate their launch with a fresh identity, distinctive packaging, and a custom Shopify experience—capturing their effortless cool and showing the world that any time is a good time for Half Past.

Services
  • Brand Identity Development
  • Brand Voice Development
  • Brand Strategy
  • Illustration
  • Packaging Design
  • UX & Wireframes
  • Website Design
  • Custom Shopify Development
  • Brand Bible
  • Retail Asset Design
  • Product Photography
  • Sampler Box Design
Three cans of Half Past drinks on a black background
Can of 'Half Past' grapefruit with rosemary beer surrounded by sliced oranges and lemons on a pink background
Half Past hard seltzer can in a cooler with ice
Three canned drinks with colorful labels on a black background
Man in straw hat and colorful shirt enjoying a beach day with a can of Half Fast beer.
Can of Half Past Spicy Lime hard seltzer with limes and peppers on a textured surface
Colorful design with 'Half Past' branding on a beige background
Table with a can, sunglasses, and a box on a checkered tablecloth
Poster with text and pink circle on a brick wall next to a green pole.
Can of Half Past beer on ice in a yellow cooler
Illustration of a cocktail glass with a lime wedge on a teal background
Four square panels with cans of different colors on a checkered background
Person holding multiple bottles of a beverage in a casual outdoor setting
Hand reaching into a cooler with 'Half Fast' energy drink cans.
Decorative items including a can labeled 'Half Past', a box, a hat, and jewelry on a wooden surface.

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