Ramen Bae partnered with Manufactur at a pivotal early stage, and we’ve served as their agency of record as the brand scaled from a small startup into one of the most recognizable names in the DTC ramen space. As demand surged through social and community-driven momentum, the brand needed stronger systems across brand, e-commerce, and lifecycle marketing to sustain growth.

Our engagement spans a strategic brand refresh, ongoing packaging support, and a fully custom Shopify website designed to convert high-intent traffic and support rapid product drops. The site balances bold personality with clear product education—highlighting flavors, bundles, and use cases while remaining fast, flexible, and scalable.

A major focus of the partnership was rebuilding Ramen Bae’s Klaviyo ecosystem. We overhauled automated flows and campaign design, identifying and fixing gaps that were leaving significant revenue on the table. The rebuilt system improved segmentation, timing, and messaging—recovering tens of thousands of dollars in previously missed revenue and establishing email as a core growth engine.

These improvements translated directly into measurable performance gains. During BFCM 2025, Ramen Bae saw a 68% year-over-year increase in sales and achieved a 7.5% conversion rate—strong results that reflect a more efficient, conversion-focused e-commerce and retention strategy.

Through continuous iteration across brand, packaging, Shopify, and email, we helped Ramen Bae evolve from a scrappy challenger into a viral, category-leading DTC brand with the infrastructure to support long-term scale.