Case Study

Forager Project

A custom shopify experience focused on brand storytelling

Phone displaying Forager app with cashew tree in the background

Forager Project partnered with Manufactur to rebuild their digital home on Shopify—transforming a WordPress site into a modern, mobile-first brand hub. The new experience brings their mission to life through clear storytelling, interactive product education, and a streamlined store locator, helping more people discover plant-based foods that are better for themselves and the planet.

Services
  • Custom Shopify Design & Development
  • Web Strategy
  • UX & UI Design
  • Recipes & Blog
  • Advanced Store Locator

Before

A dated WordPress site that hid Forager's mission behind clunky navigation and a mobile experience that made products hard to explore or find in stores.

Before
  • Dated WordPress build
  • Poor mobile experience
  • Buried brand story
  • Weak store locator
  • Thin product education

After

A custom, mobile-first Shopify build that leads with the mission and turns product pages into education, connecting online discovery to where-to-buy in a few taps.

After
  • Custom Shopify build
  • Mobile-first UX
  • Brand storytelling
  • Interactive product pages
  • Advanced store locator
  • Reviews & social proof
  • Recipes & blog
  • Site speed & performance
  • WCAG accessibility
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About This Project

Forager Project was on an aging WordPress site that didn't tell the brand's story or help people find the right product. As a family-owned, organic, dairy-free creamery with a growing range, they needed a platform that could carry their mission, organize the product line clearly, and support the next stage of growth.

Manufactur migrated Forager Project from WordPress to Shopify and rebuilt the experience around storytelling and product discovery: web strategy, UX and UI design, a restructured product line that's easier to browse, interactive product education, a recipes and blog section, and an advanced store locator to bridge online and in-store discovery.

Most of Forager Project's sales happen in a grocery aisle, not on the site, so the site had two jobs: tell the brand story well enough to be remembered, and get people to the right product and the nearest shelf quickly. Manufactur built it mobile-first and treated storytelling, product discovery, and the store locator as core features rather than afterthoughts.

Yes. Any brand where most purchases happen in-store, not on-site, needs a site built around brand storytelling and product discovery rather than a checkout funnel, with "where to buy" treated as a primary conversion path instead of a footer link.

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