Contact
Refresh
We specialize in helping make thoughtful and essential updates to brands that have already earned something: recognition, shelf placement, loyalty.
Brand
Refresh
Services
Shopify &
Shopify Plus
Services
You know the brand needs work. You're just not sure how much you can change before you break what's working.
When you launched, you were one of the first to the party. The talk of the town. The cat's meow.
But now? Your category is lookin a little crowded, and folks aren't talkin as much. The packaging that looked oh so sexy year one now blends into the shelf, and the site talks to the customer you had, not the one you're trying to win. To top it all off, folks are having trouble discerning you from the copycats.
Keep the hard-earned equity while updating what's dated.
One team for brand, packaging, and site.
Strategy, identity, packaging, and Shopify get rebuilt as one system and relaunched together, so you come back sharper without losing the people who already buy you.
Tell us what you're launching.
Send the product, the timeline, and where you're trying to end up. A founder reads every one of these and you'll hear back within a business day.
By figuring out what they actually recognize you by before touching anything. Sometimes it's the color, sometimes the character, sometimes a word. Sometimes some of these things aren't relevant to the brand you've become! Regardless, we identify the equity, protect it, and rebuild around it. The goal is customers thinking "nice glow up," not "new phone, who dis?"
No, but often brands that phase it usually wish they hadn't. A new box driving traffic to an old site undercuts both. If budget forces a sequence, we design the whole system first, then roll it out in the order that is least disruptive to your roadmap.
An in-house specialist can make your branding look better, sure! In our experience, diagnosing is a different story. First, we need to figure out why things stopped working: the audience shifted, the category got crowded, the brand outgrew its own story. Then the design can address the actual problem instead rather than guessing or playing what-a-mole with your brand. We love working with in-house resources or teams. We've found that adding fresh eyes and a proven process to the equation can make a massive difference.
