We partnered with Bazooka Candy Brands to rebuild Ring Pop from the ground up. The old site had been running on WordPress for years, dated, low-traffic, and built around a single idea: birthday candy for kids. Bazooka needed a platform that could carry the brand into its next era without losing the icon status that got it here.

We started with strategy, building the site around four content pillars, Core, Weddings, Fandom, and Sports, which shape everything from navigation to product grouping to the content hub. We moved the brand into a bolder color and type system built around the Ring Pop gem itself, used throughout the site as a UI motif instead of just a logo. Every section was built modularly, so the site can adapt, expand, and stay current as new collections and campaigns come online instead of requiring a redesign every time. SEO and GEO were baked into the content strategy from the start, and our team of copywriters wrote site copy built to perform in search and to sound like Ring Pop, not a boring candy catalog.

To bring the new brand world to life, we produced a photoshoot with our partners at Sachi & Pepa. The shots capture Ring Pop the way the new site talks about it: fun, current, and culturally relevant.

The build is fast, mobile-first, and made for how people actually discover and shop Ring Pop. We also built the site on a custom parent-child Shopify theme, so the same platform now lets us stand up best-in-class sites for Bazooka's other brands in quick succession, each one distinct, all of them cohesive.

We're continuing the work on our Scale retainer, supporting and evolving Ring Pop and the rest of the Bazooka portfolio as it grows.