Wake & Late specializes in speedy breakfast with an emphasis on sustainability and high-quality ingredients (and they do it pretty damn well). Our objective was to equip them with a look that would help them stand out and speed ahead of any others in their lane. We rooted our branding decisions in a data-informed strategy. This inspired us to go with the modern logo that’s a nod to classic diners. It is part of what defines Wake & Late’s authentic, grounded, and local qualities.
We landed a logo that’s classy and playful. The branding was seamlessly incorporated into pieces of collateral and influenced interior branding decisions.