A welcoming redesign for egg-lovers

Pete & Gerry’s unveiled a brand update and launched a new product, Pasture-Raised Eggs, to help fight dishonesty in egg marketing. We worked closely with them to design and build a new website that launched in tandem with their brand updates. By transitioning from Contentful to Shopify, we were able to create a more immersive user experience that mimicked ecomm while driving omni-channel goals. The new design focused on playful illustrations and animations showcasing Certified Humane values, premium egg quality, and the egg-lover’s purchase journey.

Pete & Gerry's before & after website
Pete & Gerry's educational features
Pete & Gerry's Educational
Pete & Gerry's Mobile responsive