IRVINS Salted Egg Chips are a Singaporean staple. This dangerously addictive snack brand is one of the leading brands in its home country, and is even a household name within Eastern Asia. Recently, they set a goal to expand beyond their home continent and into international markets, including the US market. That’s why the came to us! Our goal was to assist them in their website redesign, so that they could better speak to their US audience and broaden their American footprint.