For the logo, our designers pulled inspiration from several eras, locations, and feelings. These included famous hotels and motels, beach-centric locations like Miami, and 70s design elements. The final logos reflected the luxurious yet laid-back essence of the brand. For the brand colors, we pulled contrasting colors that pop, but that are a more muted and modern than a primary color palette. For collateral, each piece reflects the slightly vintage, slightly modern personality of the brand, while still playing ode to the cheeky nature of making luxury clothes just to drink some mimosas in.