When beloved author, model, mom, and unofficial Queen of Twitter, Chrissy Teigen, approached us to help her build a website, we were like, “um, hell yes.” We worked directly with Chrissy and her team to develop an interactive site that invites users into Chrissy’s home and kitchen, her favorite restaurants, her cooking experiences in Italy, and beyond.
A fix for your Chrissy craving
Chrissy fans, welcome to your new home
Our primary objective for the Cravings by Chrissy Teigen website (yes, it’s a mouthful!) was to create a space for Chrissy’s community-centered on her deep love for food. Her culinary passion paired with her down-to-earth personality influenced us to take a modern approach with a vibrant, eccentric flare.
Our vision for what Chrissy calls her food baby further came to life through a warm color scheme and journal-style doodles that helped make the site engaging while leveraging Chrissy’s position as an eclectic food guru.
From cookbook to web
When designing and developing the website, we kept user experience at the forefront of our decisions while carefully incorporating existing brand foundations. The goal of the project was to make the website as captivating as a Chrissy tweet but with more longevity than what social media typically allows. We created what we feel is a highly-engaging format that seamlessly integrates visits to and from Chrissy’s social media should feel like: delving into the daily journal of America’s favorite human.