The brilliant minds at Liina are taking on of nature’s most magical superfoods, spirulina, to create a series of delicious food supplements. Their blue spirulina powder supplement boosts collagen, is a natural detox, and has added vegan chickpea protein powder. This powerful microalgae is one of the most sustainable food sources on the planet, and its growth actually removes more CO2 from the air than a tree! When they approached us for help with strategy, web, copy, and naming their unique protein powder, we saw it as a great opportunity to put our creative minds to work. We wanted to position Liina as exactly what they are — the premier spirulina brand — and help them educate the world about what this microalgae actually is.