Moonshot is entering exciting new terrain by establishing themselves as the nation’s first Climate-Friendly snack brand. We brought their site to life through a custom Shopify store with subscription options. We paired immersive and interactive web design with intriguing, immersive copy to embody their identity and brand mission. Maybe it’s not so far out to shoot for the moon, after all! (In fact, you’ll probably believe anything is possible once you try their sustainable crackers 
).
A CUSTOM SHOPIFY STORE FOR MOONSHOT’S CLIMATE-FRIENDLY SNACKS
MOONSHOT: A HOMEPAGE YOU CAN DIVE INTO
Moonshot’s custom Shopify store is a virtual world in the form of an (almost) endless scroll. Consumers can easily learn sustainability and their Climate-Friendly mission. At the same time, the structure allows for the Product and Shop pages to remain at the forefront, to drive conversations. Since we wanted to bring the brand to life in a light-hearted, interactive way, we used subtle animations, lots of illustrations, and bright colors to create an immersive website.
MOONSHOT: THE PHOTOGRAPHY
With an assortment of flavors that offer a multitude of pairing possibilities, it was important to showcase just how eclectic these sustainable crackers are. Through our photography, not only were we able to highlight Moonshot’s individual products, but we also give users a tasty idea for just what to do with them. We used fresh ingredients, contrasting colors, and joyous humans to show the world that crackers truly are for every occasion.
COPYWRITING FOR A NEW KIND OF SNACK BRAND
Moonshot is doing things differently, but some of the reasons why — like how they use ingredients from farms that practice regenerative agriculture, or how they buy carbon offsets — can be complicated to discuss in just a few sentences. That’s where we stepped in. Through a great deal of research, our team helped Moonshot describe their crackers, the movement they’re creating, and their future goals in little tidbits that consumers can understand. We also paired this copy with icons, images, and other visual queues to assist those with little time in grasping these larger, conceptual ideas. The end result was accessible, relatable copy that showcases Moonshot’s commitment to climate friendliness and educates their customers.
SUBSCRIBING TO A CLIMATE-FRIENDLY OPTION
We made sure no one has to go without Moonshot’s crackers (nor will they have to remind themselves to purchase), through easy-to-use subscription options. These subscriptions are also easily managed in customer’s account settings, so that they can easily make changes to any of the aforementioned options. Furthermore, each product page was set up to display what’s most important to Moonshot as a brand: the care, time, and thought that go into each of their products. Through isolating specific facts about what makes their crackers sustainable, users can get a quick yet in-depth look into why Moonshot’s ingredients are so special.
THE MULTI-PLATFORM VIEW
With the increased popularity of shopping on handheld devices, we ensured that Moonshot’s site was beautiful and navigable from any platform. Whether you’re on a phone, tablet, or a desktop computer, Moonshot’s site is fully optimized to give users the best experience, with friendly navigation and clean layouts.
