Case Study

Wake & Late

We didn’t know how much we needed these burritos

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Multiple boxes of 'Wake & Late' breakfast burritos with blue text on a brown background.

Wake & Late knew they needed branding and identity that was on par with the quality of their rad food and dining experience. We needed some truly amazing breakfast burritos in our lives and didn’t know it. We helped solidify their evolution from local hub to scalable DTLA staple.

Services
  • Brand identity development
  • packaging design
  • brand bible
Storefront of 'Wake & Lake' with people inside, located on a city street.
Repeating pattern of 'wake & late' text on blue and white stripes
White text 'wake & late' on a blue background
Product image with a clear background
Product packaging with 'wake & late' and 'spring 2020' text on a circular design.
Menu and cover of a restaurant or cafe with 'Wake & Late' branding on a light gray background.
Person holding a halved burrito with visible ingredients
Stack of cardboard boxes with 'Breakfast Burritos' and 'Wake & Late' text on a neutral background
Multiple boxes of 'Wake & Late' breakfast burritos with blue text on a brown background.
Blue brick wall with a window labeled 'Pick-Up/Delivery' showing an interior view.

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