We partnered with SocialSomm to develop the branding and web design for a platform reimagining how modern consumers find wine. Rather than algorithms or shelf placement, SocialSomm connects people with bottles handpicked by their favorite wine content creators — turning trusted voices into curated storefronts.

Our work focused on building a brand identity that felt approachable yet credible, bridging the gap between wine culture and creator culture without leaning too far into either. The visual language needed to appeal to both sommelier-creators building their clubs and the everyday drinker looking to skip the wine aisle guesswork.

From there, we designed a web experience that makes the discovery journey intuitive — from finding your creator to exploring their picks to seamless checkout. The result is a platform that feels as effortless as a great recommendation from a friend who happens to know wine.