Proper Health entered the supplement space with a clear point of view: high-quality products made with care, transparency, and intention. Founded by Amanda Kloots, the brand set out to challenge an industry often dominated by overcomplicated claims and impersonal design. As the brand prepared to launch, they needed an e-commerce experience that could communicate quality, drive subscriptions, and establish trust from day one.

Manufactur partnered with Proper Health to design and build a fully custom Shopify Plus site built around subscription growth and product education. We focused on creating a clean, intuitive user experience that makes it easy for customers to understand what sets the products apart, choose the right routine, and commit to recurring delivery. Subscription flows were designed to feel seamless and supportive rather than pushy, helping customers feel confident in their purchase.

Visual storytelling played a central role in the site experience. We worked with rich photography and video to showcase flavor, texture, and craftsmanship in a way that feels elevated and sensory. The design balances elegance and warmth, allowing the content to do the talking while reinforcing the premium quality of the products.

The result is a Shopify Plus launch platform that supports long-term growth through subscriptions, clearly communicates product value, and establishes Proper Health as a thoughtful challenger brand in the wellness space.