Case Study

Proper

A custom Shopify Plus launch for Amanda Kloots’ Proper Health.

Site Link

A custom Shopify Plus build for the launch of challenger supplement brand Proper Health, founded by Amanda Kloots. Designed to grow subscriptions and highlight product quality, the site uses rich photography, video, and clean UX to bring flavor and craftsmanship to life while driving conversion.

Services
  • UX & Wireframes
  • Web Design
  • Custom Shopify Development
  • Subscription Program
Case study media
Proper brand supplement containers with drinks on a light background
Pink supplement container labeled 'proper' with fruit on a pink gradient background
Website homepage of 'proper' with product images and text on a yellow background
Promotional graphic for a wellness subscription with a green drink on a white background.
Glass of tea with wooden lid on a light pink background, featuring text about a 'Calming Blend'.
Glass of fruit with a pink background and text about 'Daily Glow Beauty Blend'.
Three packaging designs for 'proper' products on a black background

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