Case Study

Blu Atlas

From naming to Shopify and an 8-figure exit in 2 years

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Blu Atlas came to us with a vision for a refined men’s grooming brand, and we developed everything from the name to the identity, packaging, and digital experience. In less than two years, the brand grew into a category leader and achieved an eight-figure exit.

Services
  • Naming
  • Brand Identity Development
  • Brand Voice Development
  • Packaging Design
  • Custom Shopify Website
  • Brand Bible
Exit
8 figures
Acquired in 2023 by Foundry Brands for an eight-figure sum
Rapid Growth
Featured by Forbes and GQ as one of the best men’s skincare brands
Blue bottle of blu atlas Volcanic Ash Face Cleanser surrounded by water droplets
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