Case Study

Joolies

Not your average date

Site Link
Two boxes and a bottle of Joolies on a yellow background

Joolies is an organic Medjool date brand founded by a family of multigenerational farmers who wanted to bring their dates to the masses. In addition to boasting the best dates found anywhere, both the branding and packaging sport fun designs that are as clever as they are thoughtful.

Services
  • Brand identity development
  • packaging design
  • naming
  • custom shopify website
  • brand bible
  • brand voice development
Case study media
Tablet displaying the Joolies website on a pink background
Tablet displaying a Joulies product page on a pink background
Four smartphone screens displaying different Joolies product pages on a yellow background
Two smartphones displaying the Joolies site on a teal background
Joolies product packaging and ingredients on a pink background
Box of Joolies organic medjool dates with colorful packaging and a glass of tea in the background.
Joolies California Superfruit package with medjool dates on a yellow background
Hands holding dates with text 'Changing the date-ing game, three medjools at a time.' on a teal background
Joolies organic mesocarp berry box on a colorful background with palm leaves
Person pouring syrup from a bottle labeled 'Joolies' onto pancakes on a yellow background

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