The logo is every brand's true North Star. Through iteration and collaboration with Cha Cha Matcha, we ultimately landed at a classic looking mark with a fresh perspective on colorways.
Here are a few of the early versions we explored...
And a few others...
We created a custom icon set to combine the ambiance of NYC with Latin-infused themes.
After establishing the logo mark we started to apply the brand features informed by color palettes.
Ultimately we arrived at a classy tin design that was part art piece and part storage.
Here's a great example of how the brand guide ultimately informs all elements of design.
Additional elements are seen here in a similar yet different format.
And to top it all off we went 80s retro with this outstanding signage.