No. 2 came to us with a cool concept, but needed the expertise of Certified Shopify Experts to help it come to life. The idea was to marry the loud prints of La Double J with a sustainable bamboo toilet paper, which customers could purchase as a subscription. That naturally led to the questions: what do we call it, what does it look like, and what is the brand voice? Our design and web experts swiftly got to work, to find answers to all of these questions (and more).