This was another great project with our friends at RCA Records. To amplify the release of "Mind of Mine" we created a photo booth that allowed users to upload or take photos while inserting themselves into a picture with Baby Zayn. Or, if they preferred, they tattoo themselves with some of Zayn's signature ink.
The website featured an infinite gallery so even if you chose not to take your own photo you could see others having fun. It's amazing how creative some of these posts turned out - we were impressed!
Upload your own photos or take a unique shot with your phone. Either way you're in the picture with Baby Zayn or using the tattoo yourself feature to get inked - in a picture that is...
The mobile experience carried over everything from the main site and allows users to search their camera rolls or take unique snaps for a customized result.