Just before her widely acclaimed performance at Coachella 2016 was the talk of music and theater enthusiasts everywhere, the team at RCA Records approached Manufactur with an opportunity to capitalize on Sia's growing popularity within the Spotify landscape. This was a particularly fun gig as it brought together fun contesting elements and emerging technology.
The user journey was simple but effective gliding through Spotify playlists and ultimately ending with a gamification opportunity. Sia's aesthetic can be felt from front to back on this engagement and fans responded in kind experiencing the site in high volumes.
It wouldn't be a Manufactur build without a mobile component and we feel the responsive site maintained the user journey in an exemplary fashion. There was no fidelity loss across platforms and that continuity has become a calling card for the agency.